Promotional Products, the oldest form of advertising, have been an effective tool in marketing and advertising campaigns for centuries.
King George III of England used a card in 1768 as a promotional item for his coronation. His likeness was on one side of the card while a reproduction of his coat of arms was on the opposite side. His purpose in distributing the card was to promote good will.
George Washington used metal buttons engraved with his initials to promote his campaign. In 1840 William Henry Harrison used wooden nickels in his campaign for the presidency.
Still going strong, this multibillion dollar industry is one of the most effective forms of advertising!
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