the oldest form of advertising, have been an effective tool in marketing
and advertising campaigns for centuries.
King George III
of England used a card in 1768 as a promotional item for his coronation.
His likeness was on one side of the card while a reproduction of his
coat of arms was on the opposite side. His purpose in distributing the
card was to promote good will.
used metal buttons engraved with his initials to promote his campaign.
In 1840 William Henry Harrison used wooden nickels in his campaign for
Still going strong,
this multibillion dollar industry is one of the most effective forms